Using Power BI For Social Media Platforms

Data, data and more data! The world has come closer so has the data. You can get data of any customer anywhere in the world. Imagine the size of the customers, segments, sub segments and cross functional connections of these segments based on their choices for products, services, geography pricing etc.

The power of data analytics is given to us through social media platforms. But for any business intelligence solution provider, it becomes tedious to manage that data. So, comes in handy Power BI!

Customer Outreach Programs

1.  Twitter, Instagram, Facebook - Most of the companies are funneling their money into customer outreach via Facebook, Instagram, and Twitter. With the help of Open Graph GPI, this can be done easily as it enables businesses to understand the interests of their customers through likes, comments and posts.

Twitter may be missing in data connector list, but this doesn’t mean you can’t access Twitter data with Power Bi. You can export up to 90 days of Twitter data.

2.  Email Marketing - A new feature in SparkPost and MailChimp is an easy way for people to visualize their e-mail marketing data with Power BI. If you’re a Salesforce user, you can easily connect your marketing data from the platform with Power BI. For companies who use other CRM platforms such as Marketo, or even MS Dynamics or Google Analytics, there are connectors available that allow you to easily output this data into a format compatible with Power BI.

3.  Web Analytics - Power BI has many tools to help track your online marketing performance and online engagement of your customers. Power BI also allows you to connect with tracking AdWords performance with Google Analytics here.

Biggest benefits of Power bi in Marketing

1. The information available through and across all departments can be accessed and analyzed.

2.  Microsoft Azure offers a variety of data retention options.

3.  Reports, dashboards, and charts are all useful methods of data visualization.

4.  Data can be updated automatically by updating the changes in the data.

Addend Analytics is a certified Microsoft Dynamics Partner. We are a team of certified business intelligence professionals who have successfully implemented Dynamics 365 Business Central & Power BI projects for 100+ clients across sectors like Finance, Retail, Professional Services, Real estate, Inventory, and many more in countries like U.S, Europe, Australia. To know more about Power Bi Consulting and Power Bi Implementation visit us now.